Ritual Review

Product Essential Multivitamin for Women 18+ Short Summary of the Product The Essential Multivitamin for Women 18+ is a vegan friendly vitamin that’s gluten and allergen free and doesn’t include artificial colors or synthetic fillers. […]


Essential Multivitamin for Women 18+

Short Summary of the Product

The Essential Multivitamin for Women 18+ is a vegan friendly vitamin that’s gluten and allergen free and doesn’t include artificial colors or synthetic fillers. It’s a great vitamin for all body types since it contains Omega-3s, B12, Vitamin D, Magnesium, Boron, Iron, Folate, and Vitamin E, which supports the body all day long. The delayed release capsule is designed to provide a continual stream of nutrients and it also has a nice, minty flavor. 

First Impression (Packaging, Volume, Design etc.)

Ritual knows what they’re doing when it comes to vitamins. Every single product is carefully formulated yet keeps it simple so it’s easy to pick the perfect combination. They also have men’s and children’s options to provide extra nutrition for the whole family. Ritual offers monthly deliveries, they always have free shipping, and there’s even an Apple Watch app with vitamin reminders.

My Take (What I liked or didn’t like, favorite features or overall opinion)

Ritual is a no-nonsense brand that doesn’t promote pseudoscience. Their vitamins are formulated with ingredients that make an impact. They are super transparent about the ingredients, where they come from, and their health benefits based on clinical studies. Ritual is a simple, effective vitamin that’s available for home delivery. 

Quality (How it compares to competitors? Is it worth the price?)

Ritual keeps it simple, which is really what stands out about the brand compared to their competitors. Other brands, like Care Of, Olly, and Persona, make selecting vitamins a complicated process involving health quizzes and varying prices. With Ritual, it’s easy to decide on a vitamin and at $30 per month, it’s a great value.

Buy or Use Again?

Ritual makes it super easy to get multivitamins delivered to the home automatically every month. And with consistent, free shipping, they’re also a great value. 

That’s Hot Rating (1-5 hearts)

4 hearts since Ritual simplifies the vitamin selection process but doesn’t offer additional supplements, meaning customers seeking certain, specific supplements can’t buy them all in one place.

Highlight 1

Ritual is transparent about what ingredients they use and where those ingredients are sourced. Some clients feel it’s important to purchase vitamins made with only the very best ingredients, which is how it’s done at Ritual. 

Highlight 2

Ritual offers vitamins for every stage of life. They have specific vitamins for children and teens, as well as vitamins for men and women of all different ages. They even offer a prenatal option. Ritual makes vitamins that are perfect for everyone, no matter their age or dietary restrictions.

Highlight 3

Ritual offers great savings with bundled purchases and the shipping is always free. 

Highlight 4

Managing a subscription to Ritual is great since it’s easy to pause or change the delivery date and shipping is always free. 

Cost Range

Ritual Vitamins range between $30 and $35 for a monthly supply, which breaks down to about a dollar a day to stay in great health. 

Cost Compared To Competitors

Ritual has a much lower price than their competitors like Care Of and Persona. Since Care Of and Persona tailor a routine to each customer, their price skyrockets depending on how many vitamins are needed. But Ritual is a bit more expensive than vitamins like Olly.

Pro 1

Ritual has a vitamin fit for everyone, no matter their age or gender.

Pro 2

Ritual’s vitamins are vegan, which is important to those who prefer plant-based vitamins that aren’t always easy to find. Ritual is committed to offering a full line of vegan products. 

Pro 3

Ritual offers free shipping on all products and there are no hidden fees. 

Pro 4

Ritual offers flexible subscription options. Subscriptions may be paused at any time and delivery dates can easily be changed and updated. 

Con 1

Ritual could offer more options for a variety of specific health needs. 

Con 2

Ritual only offers an online contact form for customer service. It would be nice if they had a chat function or phone number. 

Con 3

Their bottles are made from plastic so it would be great if they utilized a more sustainable packaging option. 

Con 4

Some customers don’t notice results with Ritual. 


Ritual comes in a super-cute, branded box with a happy, bright yellow interior, which makes opening new products really fun. Their bottles are made from recycled plastic and are front and center when the box is opened. 


Ritual’s shipping is always free. 

Good For Gifting

Ritual would make an awesome gift. They even offer eGift cards.

Ideal Customer (Target Market)

Ritual is made for everyone. They have products for men, women, and children of all ages. They even have specific teen vitamins, prenatal vitamins, and vitamins for people over 50. Ritual is a great option for the whole family.

Customer Service  

Ritual offers customer service via an email submission form.

How Long Does The Product Last?

Ritual comes in a 30-day supply and is delivered every month. 

Coupons/sales? What are the normal sales? When do they happen? How much is off?

Ritual offers $10 off shipments when two sets of vitamins are bundled together. This is a great option for multiple orders from one household. 

Comparison to Competitor 1

Compared to Care Of, Ritual is much less expensive and less confusing since Care Of requires a quiz. While they both offer monthly subscription options, Ritual’s is much simpler. 

Comparison to Competitor 2

Compared to Olly, Ritual is a bit more expensive. However, Ritual offers all benefits in a single product whereas Olly has separate vitamins for separate needs. Also, Olly only offers free shipping on orders over $50 while Ritual’s shipping is always free.

Comparison to Competitor 3

Ritual is much less expensive than Persona. For some people, Persona can cost up to $90 per month! Ritual offers easy vitamin options while Persona requires a lot of decisions to be made on what’s best for varying health needs.