Prose Review

Product Custom Shampoo and Conditioner Short Summary of the Product Prose helps its customers achieve their best possible haircare results by providing unique, personalized hair care products to each individual. All an individual has to […]


Custom Shampoo and Conditioner

Short Summary of the Product

Prose helps its customers achieve their best possible haircare results by providing unique, personalized hair care products to each individual. All an individual has to do is take a short survey about their haircare wants and needs, and Prose comes up with a custom shampoo and conditioner formula to satisfy all their requirements. It’s quick, easy, and fun. 

First Impression (Packaging, Volume, Design etc.)

The overall aesthetic of Prose is satisfying. The packaging and presentation of every order is exciting to look at and try. They even put customers’ names on the label! Little details like this one are what makes Prose unique. Likewise, knowing that products are custom-made adds a level of care that other companies don’t deliver on. After using the personalized shampoo and conditioner for the first time, customers feel absolutely amazing because they know what their using is made for them!

My Take (What I liked or didn’t like, favorite features or overall opinion)

Prose is an impressive company. Everything about the company and their products is detailed and carefully chosen. The survey that determines the custom formula is simple and easy, and yet it achieves surprisingly accurate results. Prose products are highly effective in achieving the results people want, and fast. In this way, Prose has removed the trial-and-error involved in finding a perfect hair routine.

Quality (How it compares to competitors? Is it worth the price?)

Compared to other customizable haircare brands, like Function of Beauty, Prose is in the average price range. Both of these brands charge $25 for shampoo or conditioner. Also, both brands offer a similar survey to determine a customized formula. However, the survey from Prose is more in-depth than its counterpart, which is great for anyone looking to get really specific about what they want. Overall, though Prose is more expensive than a typical drugstore brand, the customized formula can’t be beat. Getting real results is always worth a slightly higher price.

Buy or Use Again?

It’s simple to purchase Prose again. Their customized formula worked wonders on every hair type, it’s a no-brainer. 

That’s Hot Rating (1-5 hearts)

5 hearts for the experience, aesthetic, and results.

Highlight 1

Prose offers totally customizable, unique haircare products for every hair type. After filling out a quick survey, Prose comes up with a custom formula to help everyone achieve their hair goals.

Highlight 2

Prose uses natural ingredients in all of their products. Each ingredient is tested by scientists and proven to be safe and effective. Also, Prose has a list of “no-go’s,” including sulfates, parabens, and phthalates, that they never use in their products. When a customer buys a product from Prose, they know it’s safe and effective.

Highlight 3

For avid fans of Prose, they offer a subscription service called The Salon. It lets customers choose their favorite products and specify when each one will arrive at their door. Each subscription includes exciting perks, like 15% off all subscription orders. Also, anyone can pause, adjust, or stop their subscription at any time.

Highlight 4

Prose offers excellent customer service. They constantly update each customer’s formula based on feedback and reviews, and they offer a 100% satisfaction guarantee. They even adjust each customer’s formula seasonally to adapt to changing weather conditions that could affect their hair!

Cost Range


Cost Compared To Competitors

Compared to its competitors, Prose is relatively average. Function of Beauty, another customizable haircare brand, charges around $25 for shampoo and for conditioner (though they sell it in a bundle for $49.99). Prose charges the same price. However, Prose has a few products that fall on the pricier side, like their hair masks and hair oil. Finally, compared to other luxury brands like SkinCeuticals and True Botanicals, Prose is less expensive. 

Pro 1

There are always quick and satisfying results with Prose-  their formulas are customized for each individual and therefore their products are super effective. 

Pro 2

The entire experience of ordering from Prose is fun and exciting. The short survey is enjoyable and easy, and it’s interesting to learn about all the different ingredients that make a formula unique.

Pro 3

The subscription service from Prose is perfect for anyone who loves their products. A person can get many exciting perks, like discounts and free products. Plus, they never have to rummage through a store looking for shampoo and conditioner again.

Pro 4

Prose offers a 100% satisfaction guarantee, which means that individuals don’t have to worry about wasting their money. If, for whatever reason, they find that their products aren’t working out, Prose will work with individuals to adjust their formula until they get it just right! 

Con 1

Unlike Function of Beauty, Prose doesn’t let people customize the color of their shampoo and conditioner—but people do get to choose the scent! 

Con 2

Prose doesn’t allow customers to sample their products because each product is custom-made for each individual. 

Con 3

Compared to generic drugstore products, Prose is on the expensive side.

Con 4

Although all of their hair care items are great, their list of products is relatively small. They should sell more products.


Prose packaging is relatively simple on the outside, with just the name/logo on the front of the box. However, what’s displayed on the inside of the packaging is amazing. The products personal to each individual are displayed in a row, along with beautiful labeling. Overall, simple, personal, and informative packaging.


Orders ship through USPS and usually arrive within 2-3 business days.

Good For Gifting?

Yes, Prose is great for gifts! They offer gift bundles that include a Prose consultation to create a unique formula. This is a perfect gift for anyone who loves beauty and self-care.

Ideal Customer (Target Market)

The ideal customer is anyone looking to improve their hair care routine. The brand is typically marketed towards women, but anyone can use Prose.

Customer Service  

The company has excellent customer service. They provide an extensive FAQ on their website, as well as associates available by email, Monday through Friday. If a person isn’t satisfied with their order, a customer service associate is always there to help resolve the issue.

How Long Does The Product Last?

How long a product will last depends on the unique formula. The company will provide instructions about how many pumps to use each time they use the product. Of course, how often and how much a person uses their products will determine how long they last. 

Coupons/sales? What are the normal sales? When do they happen? How much is off?

A discount that is always available is the 15% off discount that customers receive by joining Prose’s subscription service, The Salon. This is a perfect option for frequent customers. They have seasonal and holiday coupon codes.

Comparison to Competitor 1

Both Prose and Function of Beauty offer a hair quiz and customizable formulas in their products. Though they are in the same price range, Prose is slightly more expensive. However, Prose offers a more in-depth hair quiz, as well as a wider variety of products! 

Comparison to Competitor 2

Compared to a competitor like Wow Skin Sciences, the main difference is that Prose offers a survey to customize products, while Wow Skin Sciences does not. However, Wow Skin Sciences is slightly less expensive. 

Comparison to Competitor 3

Pura D’or, another competitor of Prose, offers hair care products within the same price range. However, Pura D’or also offers skincare and aromatherapy products. Unlike Prose, Pura D’or does not offer the option to take a survey and customize your products.