NYX Review

Product Modern Dreamer Shadow Palette Short Summary of the Product The Modern Dreamer Shadow Palette from NYX is a crowd pleaser. Containing 40 vibrant shades, this palette lets anyone create endless color combinations for subtle […]


Modern Dreamer Shadow Palette

Short Summary of the Product

The Modern Dreamer Shadow Palette from NYX is a crowd pleaser. Containing 40 vibrant shades, this palette lets anyone create endless color combinations for subtle or bold looks- each shade blends beautifully together. This palette shades in foiled, matte, and satin finishes, and in every tone from neutral to bright primary colors. It really is the perfect all-in-one eyeshadow palette and is ideal for every occasion. 

First Impression (Packaging, Volume, Design etc.)

Opening up a new eyeshadow palette from NYX is always exciting, and the Modern Dreamer Shadow Palette is no exception. The colors in this palette are gorgeous and aesthetically pleasing for any event, date, or day at work. People are blown away by how these NYX shadows easily apply and stay vibrant for hours- the shades blend so well, and the colors are bold and vibrant.

My Take (What I liked or didn’t like, favorite features or overall opinion)

The palette allows for a variety of unique looks- it’s a match made in heaven for makeup artists of any skill level. The Modern Dreamer Shadow Palette is also affordable, high-quality, and caters to an individual looking for cool and warm tones. This palette has a huge selection to choose from, making it versatile and useful for many moments out and about!

Quality (How it compares to competitors? Is it worth the price?)

This palette is high quality and is currently priced at $17.50, however it’s usually priced at $35. For 40 colorful shades that last  a year or more, this palette is worth it’s original and sale price. Compared to its competitors, the Modern Dreamer Shadow Palette is on average lower than the typical cost of a palette this size. For example, the James Charles palette from Morphe costs $39.

Buy or Use Again?

This palette is easy to purchase again. It lasts for a while, but when the time comes, there’s no doubt this palette can be added into anyone’s personal eyeshadow collection.

That’s Hot Rating (1-5 hearts)

5 hearts, for its vibrant colors, blendability, and affordable price for all! 

Highlight 1

NYX Professional Makeup is an LA founded cosmetics company that offers high-quality, affordable makeup. 

Highlight 2

NYX products are available online, as well as in stores and across the country.

Highlight 3

NYX has an expansive line of vegan products in addition to their regular inventory.

Highlight 4

NYX has core values that revolve around celebrating creativity, diversity, and self-expression. 

Cost Range

It’s difficult to state an exact cost range because NYX offers so many products. However, in general, NYX is considered more affordable than luxury brands like Lancôme or Chanel.

Cost Compared To Competitors

NYX is very affordable compared to many other makeup brands on the market. Most of their lip products, for example, are under $10. In general, NYX is around the same price level as competitors like Elf, MAC Cosmetics, and Urban Decay. 

Pro 1

NYX is affordable, while still high quality. Trying out new looks and makeup ideas with NYX, without spending a fortune, is possible for everyone! NYX is a go-to company for finding and trying new products that are bold, exciting, and trendy. 

Pro 2

NYX is entirely cruelty free and certified by PETA. This is important, especially when it comes to makeup brands. 

Pro 3

NYX is dedicated to eliminating retouches in all of their product photos and other posted media. They never retouch their models. Instead, they choose to show real makeup looks that can be achieved by real people.

Pro 4

NYX offers so many great deals, sales, and special offers. As an already affordable brand, their frequent sales make it even more exciting to browse their website and find new products to try, and fall in love with!

Con 1

NYX does not ship internationally, which is unfortunate for anyone living outside the U.S. 

Con 2

NYX has several products. For beginner makeup users, picking the right product can be overwhelming. NYX does have a responsive customer service team to answer any questions, though. 

Con 3

NYX does not accept exchanges through their online store – only returns. 

Con 4

NYX products sell out too quickly – they have many sales and deals and their products fly off the shelves. 


NYX packaging depends on the specific product. Products usually arrive in an unassuming, basic looking shipping box. The NYX packaging is underwhelming. However, NYX products themselves tend to be visually appealing – especially their shadow palettes. 


With standard shipping, products arrive within 3-7 business days. NYX offers expedited 2-day shipping for an additional cost. NYX is currently providing free shipping on all orders over $25. They tend to have plenty of deals like this.

Good For Gifting?

NYX products make a great gift for any makeup lover- They don’t have many gift sets, but it’s simple and fun to assemble a selection of products to give to someone special. Or an e-gift card is always available. 

Ideal Customer (Target Market)

The ideal customer for NYX is anyone who is creative and expressive with makeup. A typical age range for NYX lovers is 17-45. NYX offers a huge variety of affordable and unique products, so teenagers and young adults are able to purchase makeup from this company without worry. NYX is typically for a more bold makeup look!

Customer Service  

NYX has a wonderful customer service team. In addition to an extensive FAQ page on their website, it’s simple to contact them by phone, email, or live chat. Their customer service department is professional and operates seven days a week. 

How Long Does The Product Last?

This depends on the product itself. Certain products expire after a given amount of time. Others never expire. Ultimately, it comes down to how often a product is being used. A shadow palette like the Modern Dreamer palette can last for years. 

Coupons/sales? What are the normal sales? When do they happen? How much is off?

Right now, NYX is running a 50% off sale on a ton of items, plus free shipping on orders over $25. There are frequent sales on the NYX website, even if there are no holidays or season changes. However, NYX does have sales and promotions for holidays and occasions, too. 

Comparison to Competitor 1

One of NYX’s competitors is MAC Cosmetics. Like NYX, MAC is a relatively affordable makeup brand with a wide selection of items. However, most MAC products are slightly more expensive than NYX products.

Comparison to Competitor 2

Elf is another brand that competes with NYX. Like NYX, Elf is cruelty-free. Their entire inventory is vegan, while NYX has some vegan products and some non-vegan products. In terms of price, both brands are about the same on average.

Comparison to Competitor 3

Kylie Cosmetics is a popular cosmetics brand that competes with NYX. Kylie Cosmetics is a newer company, while NYX has a more established name. Kylie products are more expensive, while NYX remains an affordable option. Both companies offer a very wide range of beauty products.