Goop Review

Product GoopGenes All-In-One Nourishing Face Cream Short Summary of the Product The All-In-One Nourishing Face Cream from Gwenyth Paltrow’s brand Goop is a holy grail skincare product. It’s smooth, luxurious, and takes care of several […]


GoopGenes All-In-One Nourishing Face Cream

Short Summary of the Product

The All-In-One Nourishing Face Cream from Gwenyth Paltrow’s brand Goop is a holy grail skincare product. It’s smooth, luxurious, and takes care of several skin concerns in one product. It helps improve skin’s firmness, elasticity, glow, and can help reduce the appearance of fine lines and wrinkles. This cream leaves skin feeling soft, rejuvenated, and smooth. Its organic ingredients, like ceramides, squalines, and botanicals, are helpful for skin nourishment and overall health. 

First Impression (Packaging, Volume, Design, etc.)

This product is impressive, from the packaging and bottle design to the first application. This Goop face cream feels gorgeous and luxurious, smells amazing, and the packaging is simple and straightforward. The cleanliness of the product and its packaging is telling of Goop’s motives—what matters is how the product works. 

The Big Picture (Likes and dislikes, favorite features, or overall opinion)

All the products in Gwenyth’s brand are natural, organic, and well explained. Her brand is definitely expensive, but her products are luxurious and show results. 

Quality (How does it compare to competitors? Is it worth the price?)

Goop products are high-quality and formulated with all-natural, organic ingredients. Goop products are steep in price, but products with natural ingredients that work tend to be priced high. There are competitors that match the price, but most tend to fall lower in price. This is typical to see when a company is created by a celebrity. 

Buy It Again?

Customers will want to repurchase Goop products time and time again, especially the All-In-One products. This face cream is priced well for everything it can accomplish, and the difference in performance is evident. It’s impressive what can be accomplished in one product, which is why the All-In-One Nourishing Face Cream is worth buying again. 

That’s Hot Rating (1-5 hearts)

Goop deserves 5 out of 5 hearts. Some of the products are a little overpriced, which makes them inaccessible to some people; however, the products are well made, and the ingredients are caring and delicate for a skincare routine.  

Highlight 1

Goop is Gwenyth Paltrow’s brand, and her company has the resources and capital to create a reliable product.  

Highlight 2

Goop is an all-in-one brand that caters to everything involving beauty, fitness, health, and lifestyle. On their website—from clothing, shoes, and jewelry to makeup and skincare—Goop is an exciting company to know and get involved with. They even publish recipes and helpful style guides.

Highlight 3

Goop publishes blog articles with helpful lifestyle tips, recipes, and other great information. They explain why certain products of theirs are helpful and what ingredients are important to know. Goop provides their consumers with information and facts that are vital to healthy skincare. This company cares far beyond selling products. 

Highlight 4

The Goop brand emphasizes health in all things, both mental and physical. Whether it means going for a run and eating kale salads or traveling and meditating, Goop wants to help everyone live their best life.

Cost Range

Goop sells a variety of products, and their prices range quite a bit: from beauty items like lip balms that cost $20 all the way up to serums and peels that cost $125. The GoopGenes All-In-One Nourishing Face Cream is priced at $95

Cost Compared To Competitors

Goop is definitely a bit pricier when compared to its similar competitors. Goop is a luxury brand, and it’s also backed by a celebrity, which increases product value. However, it’s more affordable than other competing luxury brands, like Elemis or Chanel.

Pro 1

Goop is all about health and wellness. Their products are formulated with organic, non-toxic, and all-natural ingredients. Goop is never harmful to skin or health—this is guaranteed and trusted by many Goop consumers.

Pro 2

Goop is a well-respected luxury brand supported by Gwenyth Paltrow. Their products are coveted, and people will recognize them.

Pro 3

Goop provides information about all their products and why they contain the ingredients they do. Goop has done all the research, so their consumers don’t have to. 

Pro 4

Goop has everything! It’s a one-stop shop for all things health, wellness, beauty, and lifestyle. Not only do they have an extensive catalog of their own products, but they also partner with brands they believe in and trust to recommend more amazing products. Goop is a trusted company. 

Con 1

As a luxury celebrity brand, Goop products tend to be expensive. However, because they’re made with high-quality ingredients, and come from a trusted company, most of the products are worth their price.

Con 2

The Goop brand has sold some controversial products in the past. Their most recent ones are a Goop x Heretic collaboration to create the “This Smells Like My Orgasm” and “This Smells Like My Vagina” candle, which to some is not on-brand. This is not a bad collaboration, it’s simply not invited by every consumer as appropriate for Goop to sell.  

Con 3

Since Goop sells such a huge variety of products, they aren’t experts in any one field. Their products might not get as much attention as another brand whose sole focus is in skincare, or makeup, or home decor, for example.

Con 4

Goop has mixed reviews on customer service. It’s difficult to find the contact page on their website, and some people have had difficulty getting in contact with customer service for item returns and exchanges.


Since Goop sells a huge variety of products, all their packaging is different. Their beauty product’s packaging is super simple but elegant. It’s usually all black and white, with the Goop ‘G’ logo written prominently on the bottle and box. Other items sold show up in fully black boxes or muted colored boxes. The ‘G’ logo is the defining feature that keeps the packaging united under one company. 


Goop uses standard ground shipping in the US, which is $5.95 for all orders under $50. They currently offer free shipping for all purchases over $50. They also offer expedited shipping for $15 or two-day shipping for $25.

Good For Gifting?

Yes, Goop items are amazing for gifting. Since they come from a celebrity brand, they’re super sought-after. Anyone who’s into health and beauty will love receiving a Goop product— and the best part is, they work! 

Ideal Customer (Target Market)

The ideal customers for Goop are young women, ages 23-40, who are passionate about health, fitness, and beauty. The age range could fall lower, but the pricing is too high for some younger people to keep up a beauty routine that costs hundreds of dollars.

Customer Service  

Goop has mixed reviews when it comes to customer service. It’s difficult to find out how to contact the customer service department through their website, and some people have reported trouble navigating exchanges and returns. They do offer returns on unopened items within 40 days of receiving them, which is helpful.

How Long Does The Product Last?

The GoopGenes All-In-One Nourishing Face Cream lasts about 4-6 months, give or take. It always depends on how much the product is used. In general, beauty products, like makeup and skincare, will eventually be used up or go bad after about one to two years.

Coupons/sales? What are the normal sales? When do they happen? How much is off?

Goop has a sale section on their website where certain products are deeply discounted, as much as 70% off. However, the products in the sale section are random, so a website visitor has to keep checking back to see if the item they want is discounted. There are Goop holiday sales and coupon codes on occasion. 

Comparison to Competitor 1

Compared to Dior, Goop is similarly priced. Both are expensive, luxury brands, but Goop places more emphasis on natural, organic ingredients. Both companies sell a variety of products, from makeup and skincare to clothing and accessories. Dior is more popular and a household name, and Goop is a newer brand that is still finding its way into the popular opinion as a classic brand that is timeless.

Comparison to Competitor 2

In comparison to Estée Lauder, Goop is more expensive. Goop places more emphasis on natural, healthy ingredients, while Estee Lauder places more emphasis on luxury. Goop sells a variety of lifestyle and beauty products, while Estee Lauder focuses only on skincare and makeup.

Comparison to Competitor 3

In comparison to GLOW, Goop is much more expensive. Both brands focus on natural, organic ingredients. Goop sells a much wider variety of products, like makeup, clothing, and home decor, while GLOW only focuses on skincare. Goop is priced higher and can hold it’s pricing standard because it is endorsed and used by Gwyneth Paltrow.