Function of Beauty Review

Product Custom Shampoo and Conditioner Set Short Summary of the Product The Function of Beauty website allows for users to create the perfect custom shampoo and conditioner. After an in-depth quiz on hair type, hair […]


Custom Shampoo and Conditioner Set

Short Summary of the Product

The Function of Beauty website allows for users to create the perfect custom shampoo and conditioner. After an in-depth quiz on hair type, hair structure, scalp moisture, specific hair goals, desired fragrance, and bottle size, a custom-made shampoo and conditioner combo is available for purchase!

First Impression (Packaging, Volume, Design etc.)

Function of Beauty packaging is made from 100% recyclable kraft packaging- even the bottles and jars for the products are completely recyclable. The shampoo and conditioner come in adorable bottles that store enough product for long-term use. Their products have a simple/eye-pleasing design that is clean and looks great in any shower, bath, or bathroom.

My Take (What I liked or didn’t like, favorite features or overall opinion)

Function of Beauty’s brings a freedom to the shampoo and conditioner experience. They also offer other customizable products, but they are known for their shampoo and conditioner. They give people the power to choose what they want every step of the way- down to the product’s color and name on the bottle. There is even an option with Function of Beauty to get refills of my shampoo and conditioner set shipped in monthly intervals of one, three, or six months. This product changed the market by asking customers what they needed in the shower instead of telling them what they have to purchase. Since everyone is unique and everyone’s hair is different, it makes sense why this company is successful. While still managing to look cute and have a sustainable design, Function of Beauty products, especially their shampoo and conditioner are exciting and high quality. 

Quality (How it compares to competitors? Is it worth the price?)

The high-quality of Function of Beauty custom hair and conditioner sets is unbeatable. Not only does it tailor to a person’s individual hair needs, but this company also prices their sets at an affordable price. Their 16 oz of shampoo and conditioner is priced at $49.99, is custom, high quality, and is long-lasting.  

Buy or Use Again?

The Function of Beauty company makes it simple to refill a custom shampoo and conditioner set every month, three months, or six months! With a direct order and no additional shipping fee, it’s simple, convenient, and makes ‘buying/using again’ a no-brainer.

That’s Hot Rating (1-5 hearts)

5 hearts for a hair product set that is customizable.

Highlight 1

All products are 100% vegan and cruelty-free! Function of Beauty is committed to sustainability.

Highlight 2

Filling out a quiz and profile for custom-made products that are sold at a reasonable price, is a first!

Highlight 3

Function of Beauty products are beautiful and simply designed, while still catering to individual preferences and hair care options. Their scents are custom, their product sizes are custom, their products functions are definitely custom, and the color or their products are custom too! 

Highlight 4

Function of Beauty has an absolutely gorgeous website that is aesthetically pleasing and easy to navigate.

Cost Range

The cost ranges from $19.99-$49.99- spanning all of the hair, body, and skin care products that they offer on their site. Depending on the size of the bottle, the Shampoo and Conditioner Set range from $29.99-$49.99. 

Cost Compared To Competitors

Function of Beauty is generally less expensive compared to its competitors like Prose, SkinCeuticals, and True Botanicals. Function of Beauty’s custom products manage to keep prices lower by operating independently online, making it convenient to buy products that are personal and not too expensive. Compared to competitors, Function of Beauty is not too overpriced and worth the price because it’s a custom and personalized products company. 

Pro 1

Function of Beauty caters to a diverse and wide customer-base where differences are embraced and everyone can purchase products that work for them.

Pro 2

Function of Beauty ships domestic and internationally- no matter where a person is located they can receive the products they love.  

Pro 3

Their site has over 60,000 perfect 5 star reviews from real customers who adored their Function of Beauty products and experience. This is a sign that Function of Beauty is trustworthy and really cares about the quality of their products and delivering on a personalized hair care routine!

Pro 4

Function of Beauty products are creating a new space for individuals to make their own products instead of waiting for products that fit their needs to be made.

Con 1

Function of Beauty should offer more products to personalize!

Con 2

If a customer wants to return a product, after their first order, they’re unfortunately no longer able to get a refund or make an exchange or return.

Con 3

Some people may find these products to be a bit too expensive compared to their regular general drugstore brand hair and skin care options.

Con 4

The shipping with Function of Beauty is not quick. 


All Function of Beauty products arrive in 100% recyclable kraft packaging that are made with 30% post-consumer recycled materials, making for a totally sustainable and guilt-free process from start to finish. The products are easy to unbox and recycle.


Function of Beauty ships both domestically and worldwide. While there may be delays due to the current pandemic, an individual can typically expect domestic orders to arrive in anywhere from 1-6 days, and international shipments to arrive anywhere from 5-70 days- 70 days for shipment to Korea. Typically Function of Beauty takes longer than 1-2 days. Orders can be tracked about 1-2 days after being processed.

Good For Gifting?

Function of Beauty products could be nice as gifts, but they are tricky to get right! Knowing exactly what another person wants for their custom shampoo and conditioner is difficult, but if the person is a close family member, spouse, or friend, it’s possible that this gift can be really thoughtful. Another issue with gifting is that the return and refund policy is strict- if this is your second purchase with Function of Beauty the chance to return, refund, etc is unavailable. An electronic or physical gift card with a value of $50, $75, $100- which includes free shipping and scrunchies- or a $200 gift card that is also available for gifting, which might be the smarter choice. 

Ideal Customer (Target Market)

Function of Beauty’s ideal customer falls between the age range of 25-55. This product is more likely purchased by women who are willing to spend a little extra for a custom shampoo and conditioner set. 

Customer Service  

Function of Beauty’s customer service is straightforward and helpful in solving any problem. They have a clear Contact Us page on their website and they can also be emailed or contacted on social media accounts – Twitter, Instagram, Facebook, YouTube, and Pinterest. They care about making everyone’s needs a priority and they are quick to respond. 

How Long Does The Product Last?

It depends how often their products are used! For the 8oz bottles or 16oz bottles, the product will vary in usage. The shampoo and conditioner set can last anywhere from 2-9 months, depending on the individual. Function of Beauty makes it easy to refill the custom shampoo and conditioner set in one, three, and six month intervals, so no matter how long it lasts, anyone is covered for the next round of products. 

Coupons/sales? What are the normal sales? When do they happen? How much is off?

While their website does not seem to offer any coupons or sales on products at this time, a Function of Beauty account offers exclusive gift codes and coupons! With the account, users are also eligible for exclusive deals, free items, or markdowns. There are seasonal/holiday sales for everyone. 

Comparison to Competitor 1

Both Function of Beauty and Prose are custom hair care companies with large followings and aesthetically pleasing websites that are easy to use. While Prose offers more types of hair products and a more in-depth hair quiz, Function of Beauty can’t be beat when it comes to its prices, size options, and subscription perks. 

Comparison to Competitor 2

While both Function of Beauty and SkinCeuticals make high-quality custom skin products, compared to SkinCeuticals, Function of Beauty offers fewer options but its prices are more affordable. Function of Beauty’s custom facial serum costs $49.99, while the SkinCeuticals custom serum costs $195, which makes it clear which option is the best in price. 

Comparison to Competitor 3

Compared to True Botanicals, Function of Beauty offers fewer products that are priced more affordably. Both companies offer custom-made skin products, but Function of Beauty goes above and beyond by also offering custom hair products, while True Botanicals offers more general products for hair care.