Product
Estée Lauder Advanced Night Repair Serum
Short Summary of the Product
Estée Lauder’s Advanced Night Repair Serum is an essential step in any daily skincare routine. It’s luxurious, has an incredible scent, and makes anyone’s skin look plump and hydrated. The Advanced Night Repair Serum is Estée Lauder’s #1 selling serum, and it fights multiple signs of aging, like fine lines and wrinkles. The serum penetrates the skin to hydrate, strengthen the skin barrier, and make the skin glow. It’s an every night use moisturizer that keeps skin looking young, plump, and healthy.
First Impression (Packaging, Volume, Design, etc.)
This product is super sleek and luxurious-looking. The packaging is high-quality, and the product itself feels soft and moisturizing.
The Big Picture (Likes and dislikes, favorite features, or overall opinion)
Estée Lauder is a luxury brand but more affordable than some other brands like Dior. Estée Lauder is focused on the skincare and makeup industry, they carry a variety of gorgeous and luxe product options, and they have amazing deals on their products. Estée Lauder is a respected brand within the makeup and skincare space and has been around for years, giving them loyal customers and making them a trustworthy brand. Any product that carries their name is sure to work and deliver on quality.
Quality (How it compares to competitors? Is it worth the price?)
Estée Lauder is high quality, and all of their products are thoroughly tested to make sure they’re effective and long-lasting. Estée Lauder has a variety of options available that cater to different price points, from affordable to expensive. They have options that are both less and more expensive than their competitors. Estée Lauder is always and has always been worth the price.
Buy It Again?
Of course! Estée Lauder products should be a vital part of anyone’s beauty routine.
That’s Hot Rating (1-5 hearts)
Estée Lauder deserves a 5 out of 5 hearts. They’re one of the most trusted brands in beauty and skincare, and they are affordable amongst other luxury brands.
Highlight 1
Estée Lauder is a respected brand within the skincare and cosmetics industry, and every product that carries their name is high-quality and luxurious.
Highlight 2
Estée Lauder cares about how their products cater to their customers’ skin health and appearance. Their skincare products improve not only the look of skin, but the feel— penetrating the skin’s barrier to hydrate, plump, repair, and moisturize.
Highlight 3
Estée Lauder has a huge, extensive variety of products, so you have tons of options no matter what you need. They currently offer 10 different types of foundation alone, all with different finishes, coverages, and textures.
Highlight 4
Estée Lauder’s products have impressive formulations that are backed by science. Their website lists all their products’ ingredients and tells shoppers exactly which benefits each ingredient provides!
Cost Range
Estée Lauder has a large range of products at different price points. Their least expensive product is $10, and their most expensive is over $1,300. The Advanced Night Repair Cream costs anywhere from $75- $200, depending on the oz amount.
Cost Compared To Competitors
Estée Lauder is priced at an average compared to their competitors. As a luxury beauty brand, their prices are high; however, Estée Lauder is not as expensive as other luxury beauty brands in the same category.
Pro 1
Estée Lauder’s products are luxurious and contain scientific formulations that actually improve skin’s health, texture, and appearance.
Pro 2
Estée Lauder sells a variety of products at a variety of price points. It’s suitable for people with smaller budgets as well as people who want to spend a little more on a luxury brand.
Pro 3
Estée Lauder has amazing customer service. They offer free shipping and returns, and they often have deals available, such as free gifts with purchase!
Pro 4
Estée Lauder’s foundations, concealers, and powders come in a huge variety of shades, suitable for every skin tone. They also have a variety of different foundation and skin care formulations, so anyone can select exactly what they need for their unique skin care needs.
Con 1
Since Estée Lauder produces a huge variety of products at different price points, the quality definitely differs between their least expensive to most expensive products.
Con 2
Some of Estée Lauder’s products are fairly expensive and not accessible for everyone.
Con 3
Since Estée Lauder sells a high variety of products online, it is sometimes difficult to select which product is right for skin tone and skin type. Shopping in stores where Estée Lauder is sold is better for this dilemma.
Con 4
Estée Lauder is sold at a variety of stores, so the return and exchange policies may differ from store to store.
Packaging/Unboxing
Estée Lauder’s packaging is simple but elegant. Most of their products come in classic, dark blue boxes with gold lettering. The boxes usually arrive with information on the side, letting the customer know exactly how to use their new product and all the ingredients included in their product.
Shipping
Estée Lauder’s website currently offers free shipping on every order, as well as free exchanges.
Good For Gifting?
Yes, Estée Lauder products are amazing for gifting. Anybody with an interest in beauty will adore their skincare and makeup items. The free shipping and free exchanges let gifting be a no-brainer. There is something for everyone at Estée Lauder, and all falling within a fairly affordable price range.
Ideal Customer (Target Market)
The ideal customers are people who appreciate luxurious beauty and skin products. No matter their age, anybody can enjoy Estée Lauder’s timeless products and gorgeous, luxurious formulas. Estée Lauder, especially a product like the Advanced Night Repair, is a product that will serve someone starting at the age of 30. Estée Lauder is a brand most likely for women ages 30-70. Estée Lauder doesn’t have an exciting appeal to young people.
Customer Service
Estée Lauder has well-reviewed customer service. They offer free shipping and exchanges on every order. They also offer a variety of services through their website, such as virtual consultations and live chats with customer service representatives.
How Long Does The Product Last?
How long Estée Lauder’s products last depends on how often they are applied. Products can last anywhere from 2 months to 2 years.
Coupons/sales? What are the normal sales? When do they happen? How much is off?
Estée Lauder offers tons of deals and sales. They often give free gifts with certain products, and percentages off for certain clients and events. They’re currently offering 15% when an individual signs up for their loyalty program. There are holiday sales and coupon codes with Estée Lauder products, too.
Comparison to Competitor 1
In comparison to Dior, Estée Lauder is less expensive. Both Dior and Estée Lauder are luxury makeup brands, but Estée Lauder is considered more accessible because of Dior’s reputation in the world of high fashion. Both brands emphasize quality and class.
Comparison to Competitor 2
In comparison to Goop, Estée Lauder is similarly priced. Estée Lauder is a classic, timeless company, while Goop is a trendy newcomer in the world of luxury goods. Estée Lauder has more history delivering effective, high-quality makeup products, while Goop is still building its reputation.
Comparison to Competitor 3
In comparison to GLOW, Estée Lauder is more expensive. Estée Lauder is a luxury, expensive skincare brand that’s been around for decades and is well known, while GLOW is a younger brand that uses organic, unique ingredients and is not a household name yet.
