Product
Rosy Outlook Style Box
Short Summary of the Product
The monthly subscription Rosy Outlook Style Box comes with an option to order two items, three items, or five items. The clothing items can all be worn together as a set, or paired with other outfits. The color scheme is a gorgeous cream and rose pink, and all the outfit pieces are soft, comfortable, and versatile. This outfit is perfect for working out, running errands, or just lounging around the house.
First Impression (Packaging, Volume, Design etc.)
The Ellie box is impressive. Their packaging is adorable and the outfit fabric is soft and comfortable.
My Take (What I liked or didn’t like, favorite features or overall opinion)
Matching workout sets are super trendy, but it can be annoying to shop around and find pieces that work together. Ellie takes away the guesswork, and sends comfortable, stylish workout sets. Anyone can order just a top and bottom, or a box with a top, bottom, and bra. Customers also get the complete five item set with the top, bra, legging, and accessories like a cardigan. Their clothes are made from soft, breathable fabric, and they’re totally adorable. An Ellie workout outfit can make anyone feel ready for whatever the day has ahead- from outdoor workout classes to zoom calls.
Quality (How it compares to competitors? Is it worth the price?)
Ellie boxes are totally worth the price. When a person purchases the items as a bundle, they get them way cheaper than when they would buy them individually. Their clothes are made from high-quality materials, so they’ll last for years.
Buy or Use Again?
Ellie workout sets are insanely comfy, adorable, and affordable – a company to definitely buy from again!
That’s Hot Rating (1-5 hearts)
Ellie deserves a 5 out of 5 stars. Their outfits come pre-styled, so individuals can wear them as a set, or mix and match the pieces with their own workout clothes.
Highlight 1
Ellie Style Boxes are affordable and they have discounts on their items when an individual buys the outfits as a full set. Since Ellie is a subscription service, their items are priced much lower to their members.
Highlight 2
Ellie’s Style Boxes come pre-styled as a set, so customers save time shopping and don’t have to mix and match trying to pair pieces together.
Highlight 3
All of Ellie’s workout pieces are trendy and comfortable. They’re perfect for any situation, whether it’s working out, lounging around the house, running errands, or meeting a friend for lunch. They’re cute, but also functional for everyday use.
Highlight 4
Ellie offers a huge range of styles and colors. No matter what taste, Ellie has a box that everyone loves. Whether a shopper prefers muted tones or bright colors, solid colors or bold patterns, Ellie’s got their back.
Cost Range
Ellie’s Style Boxes range from $39.95 to $49.95, based on the number of items they get. They also sell their items individually, ranging from $20 to around $60.
Cost Compared To Competitors
Ellie is more affordable than its competitors, especially when items are ordered in bundles. Since it’s a subscription service, individuals get amazing discounts when they order repetitively.
Pro 1
Ellie outfits come pre-styled, so no one has to worry about buying different pieces that match. This is usually a hassle, as separate pieces tend to sell out, but with Ellie there is no more wait for a perfect matched workout set!
Pro 2
Ellie is a subscription-based program, so subscribers get great discounts. Plus, they’ll get a gorgeous workout set every single month shipped right to their door, without the hassle of searching through a website.
Pro 3
Ellie boxes are customizable. Individuals get to choose the color, the fit, and the amount of pieces they want to receive every month. Subscribers can also skip a month on their subscription if they need to, or cancel any time.
Pro 4
Ellie’s workout outfits are stylish and on-trend. Every minute is an opportunity to make a fashion statement, even when sweating at the gym. In Ellie outfits, every gym goer or workout enthusiast can feel confident, fierce, and put-together, no matter what workout or move they’re doing.
Con 1
Ellie is a subscription based style box, which some people dislike. They don’t allow individuals to just buy one box, they have to subscribe to order. However, individuals can cancel their subscription at any time.
Con 2
Ellie does sell items individually, but some of their pieces are only available in the Style Boxes. If a person falls in love with a pair of leggings, they may have to purchase the whole box to get their hands on them.
Con 3
Ellie currently only offers sizes XS-XL, so Ellie isn’t a good option for many plus-size shoppers who wear larger than an XL.
Con 4
If an individual has a busy month and forgets about their Ellie subscription, they might get charged for an outfit they didn’t intend to order.
Packaging/Unboxing
Ellie’s packaging is adorable. All their style bundles come in a super pink cute box with Ellie branding on the front. Everything is always folded neatly, with a cute little card telling a subscriber the pieces that come in the set.
Shipping
Ellie members get free ground shipping within the continental US, which takes about 6-9 days. They offer express shipping for $14.95. Shipping to Alaska and Hawaii is $6.99. They currently don’t ship outside of the US.
Good For Gifting?
Ellie subscription boxes are an amazing gift, especially if an individual wants their loved one to receive something new every month. It’s like the gift that keeps on giving.
Ideal Customer (Target Market)
The ideal Ellie customer is a woman, ages 16-40. She’s interested in fitness, cares about being stylish, and ready to workout in comfortable options.
Customer Service
Ellie has amazingly reviewed customer service. They offer free shipping and returns, and their website has a chat feature where anyone can get their questions answered.
How Long Does The Product Last?
If an individual takes care of them, Ellie clothes can last years.
Coupons/sales? What are the normal sales? When do they happen? How much is off?
Ellie’s discounts come from being a subscriber, so all the items in the style box come at a discount when bought as a bundle. Certain individual items on their site also go on sale periodically, and can be up to 50% off. They also currently offer 25% off the first box for new customers.
Comparison to Competitor 1
Compared to Lululemon, Ellie is more affordable. Lululemon is a high-end, luxury athletic wear brand, while Ellie is less expensive but still high-quality. Ellie’s products are sold in bundles as a subscription service, while Lululemon sells products individually.
Comparison to Competitor 2
Compared to Fabletics, Ellie is similarly priced. Fabletics has a much wider catalog of items than Ellie does. Both companies sell their products using a subscription service model, and offer their outfits as complete sets.
Comparison to Competitor 3
Compared to Goop, Ellie is more affordable. Goop is a luxury, celebrity brand, while Ellie sells much more everyday clothing. Goop sells a variety of clothing items in addition to active wear, such as blouses and jeans. Goop also sells a variety of lifestyle and beauty products, whereas Ellie focuses solely on active wear and clothing. Ellie is also for a younger crowd.
