Elf Cosmetics Review

Product Jelly Pop Dew Primer Short Summary of the Product Elf’s Jelly Pop Dew Primer is an amazing, hydrating primer that secures makeup the whole day! This moisturizing primer uses similar ingredients to luxury primers, […]


Jelly Pop Dew Primer

Short Summary of the Product

Elf’s Jelly Pop Dew Primer is an amazing, hydrating primer that secures makeup the whole day! This moisturizing primer uses similar ingredients to luxury primers, at the fraction of the cost. The Jelly Pop Dew Primer from Elf smells amazing and summery, too. The watermelon extract, hyaluronic acid, and niacinamide also feel amazing on the skin during and post application.

First Impression (Packaging, Volume, Design etc.)

From the start, the Jelly Pop Dew Primer is exciting to own. Not only is the quality of Elf products amazing for the low prices, but all of their products are vegan, cruelty-free, and paraben-free! Elf is such a rare find and has so many everyday staples for everyone’s budget.

My Take (What I liked or didn’t like, favorite features or overall opinion)

Elf’s makeup and skincare collections are exciting and come at an unbeatable  price. Being able to try out many different products without feeling guilty for spending too much, is a makeup and skincare lover’s dream! Elf needs more recognition for their ability to sell incredible makeup and skincare items at low prices. It’s nice to know that Elf helps a lot of individuals get the products they need at affordable prices.  

Quality (How it compares to competitors? Is it worth the price?)

Elf’s products are priced fairly. The quality that you get for the price, can’t be beat! Compared to other drugstore makeup brands, Elf really stands out in both quality and price!

Buy or Use Again?

Elf makeup and skincare are easy to incorporate and keep in a routine. The Jelly Pop Dew Primer is a perfect example of a product that is priced at $10, but does so much magic! This primer is a must buy- again and again. 

That’s Hot Rating (1-5 hearts)

4 hearts! The quality of these products are high, and their low price point makes them accessible to everyone. However, their packaging doesn’t do their amazing products justice! 

Highlight 1

Elf’s price point is unbeatable for the quality. Most of their products range from $3-$10, which gives so many people the opportunity to experience high quality skin care and experiment with makeup without breaking the bank!

Highlight 2

Elf’s commitment to being cruelty-free, paraben-free, and vegan is honorable! It’s impressive that they’re able to keep their prices low while still maintaining their commitment to animal welfare and safe products.

Highlight 3

Elf is all about choices! They have hundreds of products available and each one offers something different! Elf is a one-stop shop for all skincare and makeup needs, for everyone!

Highlight 4

Elf’s skin care quiz is personal and helpful! It can be tough to figure out what products will work well for specific skin types, but Elf makes it easy to build a skin care routine, in minutes!

Cost Range

Elf’s products range from as low as $2 to around $40 for their larger skincare sets. Most of their products are $3-$8, which means anyone can purchase Elf products without worry of spending too much!

Cost Compared To Competitors

Elf’s prices are low even compared to other drugstore makeup brands. Comparable with brands like Wet n’ Wild and NYX, Elf has some of the lowest prices available. 

Pro 1

Elf’s low price point can’t be beat. Elf gives more people the opportunity to fall in love with makeup without breaking the bank.

Pro 2

Elf’s commitment to animal welfare is incredible. All of their products are cruelty-free, vegan, and paraben-free. Not all drugstore makeup brands do this!

Pro 3

Elf has an amazing selection of products- they offer everything from skincare, to makeup, to brushes and tools for makeup artists. Elf is the affordable one-stop shop for everything makeup and skincare! 

Pro 4

Elf makes it easy to contact their customer service. Their website has a call, chat, or email option right on the homepage.

Con 1

Elf’s packaging could be improved. While it’s understandable that they don’t spend as much on their packaging, it would elevate their products.

Con 2

Elf doesn’t offer returns on their products- they only accept returns on select foundations and concealers.

Con 3

Elf doesn’t allow for cancellation or adjustment on orders after placing them. This means even if an address is inputted incorrectly, they unfortunately won’t fix the order after it’s placed.

Con 4

The Elf Beauty Squad is an amazing Elf company feature. However, with this rewards program come some catches- the points accumulated by an individual expire if purchases aren’t made by the individual for 1 year. 


Elf’s makeup comes in an Elf box with crinkled paper inside. This box is nice but nothing to gush over!


Elf offers free shipping on all orders over $25. They also offer expedited and express shipping within the continental United States, and they ship internationally.

Good For Gifting?

Elf products are amazing to gift because of their low price point! An individual shopping for a gift can purchase several products and make a skincare or makeup bundle. Elf products don’t give that WOW factor, but they are still cute and fun to receive. 

Ideal Customer (Target Market)

Elf definitely markets itself toward every woman! While men and women alike can make use of their amazing makeup and skincare, Elf definitely target budget-conscious girls and women. Teens, young adults, and women ages 15-45 are the target age range for Elf. 

 Customer Service  

Elf offers three different forms of customer service – phone, email, and chat! All three options are convenient and the holding process doesn’t take long. Every representative is helpful!

How Long Does The Product Last?

Elf’s products have the same shelf life as other cosmetics brands, with products ranging from 3 months, like mascara, to over a year, like their eyeshadow palettes! The Jelly Pop Dew Primer lasts a couple months!

Coupons/sales? What are the normal sales? When do they happen? How much is off?

Elf is always having awesome sales! From coupon codes to free gifts, anyone can find a deal at Elf. Plus, their products are already affordable! They have seasonal and holiday sales as well.

Comparison to Competitor 1

Compared to Wet N’ Wild, Elf sits at a similar price point and also has a large range of products. Both brands appeal to a budget conscious person, and offer skincare, makeup, and tools.

Comparison to Competitor 2

Compared to Covergirl, Elf comes in at a much lower price point. Even though Covergirl is still a drugstore brand, they still can’t beat Elf’s price and product range! Elf offers far more skincare options than Covergirl.

Comparison to Competitor 3

Compared to NYX, Elf sits at a slightly lower price point. While NYX still prides itself on being affordable, their items are higher prices and not all of them are vegan, like Elf.