Product
Saddle Bag
Short Summary of the Product
The Dior Saddle Bag is sleek, iconic, has an instantly recognizable shape, and can be worn with any outfit. It comes in a variety of materials and finishes, in classic solid colors or in patterns. Every saddle bag is impeccably made and finished with gorgeous Dior hardware.
First Impression (Packaging, Volume, Design, etc.)
The Dior Saddle Bag is immediately recognizable, it’s high-quality, and everything about it feels luxurious. From the packaging to the color options to the texture of the bag, the Dior Saddle Bag is a head-turner.
The Big Picture (Likes and dislikes, favorite features, or overall opinion)
Dior is an iconic luxury brand—everything they sell is high quality. Their products are expensive and accessible for everyone.
Quality (How it compares to competitors? Is it worth the price?)
Dior is a coveted, luxurious brand that has high standards for the quality of their products. When a person buys Dior, they pay for high-quality materials, gorgeous craftsmanship, and a luxury experience. Dior is worth the price, if the person can afford it.
Buy or Use Again?
Anyone would buy Dior again. All their products are classic, sleek, and fashionable. Dior items are expensive, but if luxury and quality are important to an individual and they have the means to purchase Dior products, there is no hesitancy in buying Dior more than once.
That’s Hot Rating (1-5 hearts)
Dior will always get 5 hearts. Some of their products are definitely a little pricey, but that’s expected for a luxury brand.
Highlight 1
Dior products are coveted and recognizable. Having a Dior Saddle Bag is about the product but also about the brand name. Buying Dior is like buying a bag and a status at the same time.
Highlight 2
Dior products are high-quality and made from the most luxurious materials in the world. Their Saddle Bags are made from rich leather, and their clothing is made from gorgeous fabrics with impeccable stitchwork. Buying a Dior Saddle Bag is a good investment because it will last years and can even be passed down!
Highlight 3
Stepping into a Dior store is like walking into a fashion wonderland. It’s a one-stop shop for everything beauty- and fashion-related, and it’s exciting to know that their Saddle Bags are no exception to the rule.
Highlight 4
Dior products are recognizable and coveted—owning anything Dior is a highlight in itself.
Cost Range
Since Dior sells such a wide variety of products, there’s quite a large price range. The J’adore Silky Soap, a bar soap used for hand washing, is the cheapest item they sell at $26. The current most expensive item on their site is the Medium Lady Dior Bag with Brown Hand-Embossed Calfskin with Overlays, which rings in at $7,400. The Saddle Bag is priced at $3,800.
Cost Compared To Competitors
Dior is a luxury brand and falls on the higher end in pricing. However, it’s not as pricey as some other luxury brands in its category, such as Hermès.
Pro 1
Dior products are high-quality and made to last for a person’s entire lifetime and beyond. Their fashion items are classic, and they’ll never go out of style. Dior bags will always be in trend, so there’s no worry of products going out of style.
Pro 2
Dior products are sold at a variety of stores around the world, so they’re easy to find and purchase. Stores like Saks Fifth Avenue, Bloomingdales, Macy’s, and Nordstroms all carry Dior products. Their site is always available for products, too.
Pro 3
Since Dior sells an extensive range of items at different price points, there is something for everyone, no matter what a person’s budget is. If an individual can’t afford an expensive bag or dress, one of their less expensive makeup or skincare items is still accessible.
Pro 4
Dior is a respected name within the fashion industry. Their pieces will always be coveted, and they’ll never go out of style.
Con 1
Obviously, since Dior is a luxury brand, their items are going to be a bit more expensive to the average income household. However, you get what you pay for with Dior- products that last a lifetime.
Con 2
Since their big-ticket items like bags are more expensive, there’s a lot of pressure to pick a product that will work with everything. However, no one wants to overwear their bag and risk ruining their item, so it’s a balance that costs a lot of money.
Con 3
Dior is sometimes seen as boring compared to other fashion companies like Gucci.
Con 4
Since Dior is sold at other department stores, certain policies like returns and exchanges are inconsistent, depending on where a specific product is purchased.
Packaging/Unboxing
Dior’s packaging is luxurious and classy. Nearly all of their items come in a crisp white box with gorgeous gold Dior lettering. The packaging is simple but elegant.
Shipping
Dior uses standard ground shipping, and they offer refunds and exchanges within 30 days of receiving an item.
Good For Gifting?
Dior is the ultimate surprise gift! Dior items make great gifts for people interested in the beauty and fashion world and care about name brand items.
Ideal Customer (Target Market)
The ideal Dior customer has a taste for luxury and style and has the funds to spend on high-quality products. Dior’s market is younger women and upper-class professionals who are interested in the fashion and beauty world. Ages range from 28-50 and women are typically purchasing Dior. However, Dior is also gifted by men who have the money to purchase luxury handbags for their wife, girlfriend, or significant other.
Customer Service
Dior has well-reviewed customer service. They offer returns and exchanges within 30 days, and they have a contact page with an extensive list of ways to get in touch, including a customer service helpline. Dior has been in the business for so many years that they know precisely how to help in customer service.
How Long Does The Product Last?
If taken care of properly, Dior products like bags and shoes will last a person’s entire life and will be passed down.
Coupons/sales? What are the normal sales? When do they happen? How much is off?
Dior doesn’t usually host sales themselves, but their items can sometimes be purchased on sale through other department stores, such as Bloomingdale’s, which is currently offering a free gift with the purchase of select Dior items.
Comparison to Competitor 1
In comparison to Coach, Dior is more expensive. Dior and Coach both sell clothing, shoes, perfume, and bags. Dior also sells skincare and makeup, but Coach does not. Both companies have similar packaging, but Dior’s products use higher-quality materials. Dior is more coveted.
Comparison to Competitor 2
In comparison to Gucci, Dior is similarly priced while still selling the same quality. Dior is sometimes seen as selling more traditional products, whereas Gucci is more creative. This is a preference and is highly subjective.
Comparison to Competitor 3
In comparison to Hermès, Dior bags are less expensive. Hermès bags retain more of their value over time for resale, although Dior handbags are making significant headway in the resale market. Because of their resale value, Hermès bags could be seen as more of a collector’s item, while Dior bags have more use in day-to-day life. Hermès and Dior both have iconic designs—for Hermès, the Birkin and the Kelly reign supreme, while Dior’s Saddle, Book Tote, and Lady Dior are longtime favorites. Dior carries a similar pedigree at a lower price point.
