Product
The Big Box of Lippie Pencils
Short Summary of the Product
ColourPop is a brand to be obsessed with. When a shopper is in need of a pop of color in their life or a bold makeup choice, ColourPop is a go-to. They are a really cute and creative company that is all about being bold and beautiful. Their aesthetic is fun and they are here for a good time. From their titles to their packaging, ColourPop delivers on fun makeup that is durable for any moment. Their lip liners are incredible, because they really define the lip line and are fun to use for every occasion. With the Big Box Of Lippie Pencils, there is an excited feeling to choose a bold lip look. Whether an individual needs a boss tone for a work meeting or a bold purple for a unique night out, fun and beautiful lip looks are a ColourPop specialty.
First Impression (Packaging, Volume, Design etc.)
ColourPop is so creative and cute with their packaging, their boxes always have adorable designs and really cater to the overall experience. The design of the Big Box of Lippie Pencils delivers on quality. The box that holds the lip lining pencils is so adorable and resembles a crayon box, which is so playful! The color options are personal, creative, and good for everyday life and occasions. The application of these lip liners is also so simple!
My Take (What I liked or didn’t like, favorite features or overall opinion)
ColourPop’s Big Box Of Lippie Pencils is exceptional in the overall product design. From the box’s exterior, to the experience of using the products, it feels like someone really took their time with how the products should be designed for a fun beauty experience.
Quality (How it compares to competitors? Is it worth the price?)
Compared to competitors like The Balm, Morphe, and Stilla Cosmetics, ColourPop is the most adventurous brand. The Balm has more classic products and less colorful bold options, but their price range is relatively the same- depending on the product and they are an equal sized company to ColourPop. Morphe delivers on bold colors and iconic make up kits, but they don’t have fun lip liner kits like ColourPop! Stilla Cosmetics has the least lip cosmetic options, but their site is cute and fun. Stilla cosmetics generally play it more safe and are more expensive than ColourPop, but they have really beautiful high-quality makeup options that can’t go unnoticed.
Buy or Use Again?
100%. ColourPop is so simple to wear and purchase over and over. Their Lippie Pencils never get old, because they’re so bold. Since there are 40 shades they don’t call for immediate repurchase, but when they run out it’s a no-brainer.
That’s Hot Rating (1-5 hearts)
5 hearts for a makeup company that is having some fun!
Highlight 1
Affordable price for high-quality product.
Highlight 2
Colorful and fun cosmetic options!
Highlight 3
A big selection for any mood or look.
Highlight 4
Great sales!
Cost Range
$4-$80
Cost Compared To Competitors
Compared to competitors, ColourPop is the least expensive of its most competitive brands. ColourPop is all about affordable products at luxury quality.
Pro 1
ColourPop has endless options- they even allow for people to customize their own makeup palette.
Pro 2
Cruelty free!
Pro 3
Vegan!
Pro 4
The Lippie Pencils come in 40 shades, which is more than many competitors.
Con 1
The Lippie Pencils could be made in another box with an entirely different color palette.
Con 2
Known for order mishaps.
Con 3
Some of their products could come in larger bottles or containers.
Con 4
Shipping could be quicker!
Packaging/Unboxing
The ColourPop packaging is cute and fun, which gets customers excited about what’s inside. When a company creates a total experience for their customer, it shows the company cares. ColourPop is all about fun and clean makeup that is safe for skin. Their packaging represents this well!
Shipping
Shipping takes anywhere from 3-5 business days, which is worth the wait, but could be quicker. International shipping is anywhere from 10-21 business days which is definitely long.
Good For Gifting?
ColorPop is the perfect little gift for a friend or family member. It’s so easy to grab a cute gloss, eye shadow, face product, or mascara from ColourPop and know that the right gift is on the way. The lip pencils are fun for anyone who loves bold colors and fun makeup!
Ideal Customer (Target Market)
The ideal customer is anywhere from 14-50! Girls and women from the age of 16-40 are probably the most likely to use these fun products- it really depends on an individual’s personality however, and how much they like to compliment their look with makeup!
Customer Service
The customer service is not perfect with ColourPop. As a large company sometimes there are problems and mishaps which is common. ColourPop is sometimes known to make orders incorrect. Their customer service gets 3.5/5 stars.
How Long Does The Product Last?
Depending on what a person gets and how much they use it, that’s how long the product will last. For lip pencils, a year or more!
Coupons/sales? What are the normal sales? When do they happen? How much is off?
There are definitely some great sales on ColourPop! They have seasonal sales, holiday sales and even random sales of 50% off or more!
Comparison to Competitor 1
Compared to The Balm, ColourPop is a more popular company and is delivered on more trending products!
Comparison to Competitor 2
Compared to Morphe, ColourPop is more popular and has better design and marketing tactics. ColourPop is also way more fun and playful for a cosmetic brand.
Comparison to Competitor 3
Stila cosmetics was founded ten years before ColourPop and their company is more well known and popular. But for 10 less years in business, ColourPop is not far behind and way more exciting of a brand.
