Product
Soft Glam II Mini Eyeshadow Palette
Short Summary of the Product
This mini eyeshadow palette from Anastasia comes in a chic, compact palette and not only is it paraben and fragrance free, it’s also 100% cruelty free. It’s called soft glam because it includes bright, shimmery colors, as well as the basics in soft, easygoing neutrals. There are a total of eight different shades in this travel-sized palette. The colors are also totally buildable, meaning, they’re easy to layer and they compliment each other well for both a full-glam or a soft glam look.
First Impression (Packaging, Volume, Design etc.)
The palette’s packaging is really subtle and not flashy, which is in contrast to some of the colors inside. The size of the palette is perfect because it doesn’t take up much room in a purse. The palette includes a mirror, which is convenient for those times when there’s not one nearby and the palette has rich, beautiful colors with really chic, fun names. The packaging itself is made of a luxurious and soft velvet. The design is simple but attractive and emphasizes what really matters: the gorgeous eyeshadow colors.
My Take (What I liked or didn’t like, favorite features or overall opinion)
There are so many colors in this palette. It’s tiny and portable but it somehow includes eight different eyeshadows plus a mirror, which is really useful. The colors are easy to layer and blend in order to personalize a perfect look. The shades compliment each other but also contrast powerfully enough to make a statement on their own.
Quality (How it compares to competitors? Is it worth the price?)
This palette is less than $30 so that’s eight Anastasia eyeshadow shades for less than $4 each.
Buy or Use Again?
The variety of shades makes this a perfect palette for day or night.
That’s Hot Rating (1-5 hearts)
Four hearts because of the cute, velvet packaging, though the packing color isn’t all that appealing.
Highlight 1
The variety of colors included in this palette makes it really stand out. Plus, the colors are definitely blendable but still gorgeous on their own.
Highlight 2
It’s the perfect size. Running errands or having a girls night out, either way, it’s convenient to keep this mini palette handy.
Highlight 3
The eyeshadow colors are long-lasting for a look that effortlessly transitions from day to night.
Highlight 4
Anastasia puts the perfect amount of pigment in each color. They’re gorgeous and versatile.
Cost Range
The palette costs just under $30. It’s luxury without the hefty price tag.
Cost Compared To Competitors
Compared to the Urban Decay Naked palette, which has a lot of similar colors, the Anastasia palette is a less costly alternative.
Pro 1
The eyeshadows are great for everyday wear.
Pro 2
Anastasia offers a variety of colors to suit both makeup newbies and seasoned pros.
Pro 3
The colors are buttery smooth and don’t turn patchy or spotty.
Pro 4
It’s paraben-free, fragrance-free, and wasn’t formulated using animal testing.
Con 1
The one thing that this mini palette is lacking is a brush. That might be a useful addition.
Con 2
The color of the velvet packaging left something to be desired.
Con 3
It would be great to have even more colors.
Con 4
The mirror could be a bit larger.
Packaging/Unboxing
It’s nice how compact the packaging is and the velvet exterior is so soft.
Shipping
Shipping is free on purchases over $25 and rush shipping is available.
Good For Gifting
The eyeshadow palette would be an amazing birthday or holiday gift.
Ideal Customer (Target Market)
This works for people who are just getting started experimenting with eyeshadow shades, as well as seasoned aficionados who have already mastered a smokey eye.
Customer Service
Customers can connect with Anastasia Beverly Hills via phone or email and a response can be expected within 48-72 hours.
How Long Does The Product Last?
The pigment of the eyeshadow is durable enough to last from morning until night.
Coupons/sales? What are the normal sales? When do they happen? How much is off?
Anastasia is known for sometimes having sales, especially for those who sign up for their email list.
Comparison to Competitor 1
The palette has a similar vibe to Urban Decay’s Naked full-size palette but it’s more affordable. Urban Decay’s travel-size palette is comparable price-wise but doesn’t have as many colors as Anastasia.
Comparison to Competitor 2
Anastasia’s palette retails for much less than Charlotte Tilbury’s Super Nudes palette.
Comparison to Competitor 3
Compared to Ilia, this soft glam palette has more color options and a smaller price tag.
